Midtown Master Plan – DBA


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Atlanta Midtown Masterplan – Brookfield Properties
Atlanta, GA

Master Planning




The Midtown Master Plan for Atlanta establishes the framework for the creation of a new urban mixed-use area that will become the city’s “Rodeo Drive,” “Magnificent Mile,” and “Fifth Avenue.”  The plan arranges and configures the Owner’s program to capture the attention of those passing by and create the feeling of a unique urban district.  The Master Plan establishes a high-end thematic character for the architecture, urban design and plans for prominent streetscape elements such as public art and amenities such as gazebos, bandstands and fountains.  The new retail district builds on the emerging entertainment, restaurant, and retail nature of the area to create a place of endless opportunities for high-end retail shoppers.

Davis Buckley Architects and Planners (DBA) was responsible for the master plan of six parcels of land to be developed in Midtown, Atlanta.  Thorough examination of the area’s zoning regulations, topography, public transportation, views and vistas, and context provided the information for a series of diagrams illustrating the area’s issues, opportunities and constraints.  The diagrams were used to determine the appropriate massing of the new buildings.  FAR calculations of use designations for each of the six sites were determined and3D renderings were generated to show the height, mass and bulk proposed for each parcel.

The combination of uses and the armature created by this urban design framework will serve to assure a vibrant, 24 / 7 live – work environment.  This contextually sensitive plan will be developed into a series of Design Guidelines for the development and build-out of this ultra-hot real estate development area.


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    1612 K Street, NW, Suite 900
    Washington, DC 20006
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    F: 202-223-1212

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